Left losing control of media?
March 16, 2015
Writing on Lew Rockwell’s blog, a REAL tea partier, Gary North has written the left’s long control of the media, which actually is reduced now to six companies running 90% of this former republic’s media outlets, may be about to come to an end. Citing a recent Washington Post report on how more and more people are stepping away from traditional media including cutting the cable (this writer wishes he could do so), North said liberal’s control is slipping thanks to more broadband capabilities.
Now, because Internet bandwidth keeps getting cheaper, the oligopoly model is collapsing. Only in politics and education is the linear model still dominant. But it is clear that it is going to die in education. The Khan Academy is the wave of the future. So is the Ron Paul Curriculum. The bankruptcy of two private colleges last week is the canary in the coal mine of higher education. Sweet Briar and Tennessee Temple are closing their doors. This is the wave of the future.
Perhaps that’s the reason Obama/Soetoro’s FCC voted to pass net neutrality (which really isn’t neutral). As for television, which is still supported by outrageously high ad revenues (due to a collapsing dollar at the hands of the Federal Reserve), it’s even worse.
We use a cable television service. We automatically record the shows that we like to see each week, and then we watch them the next day or later in the day, in the case of Sunday Morning. When the advertisements come on, either I or my wife speeds through them. This is going to destroy the networks. Everything hinges on advertising revenue, and the advertisers do not know how many people are watching their ads. Only the late-night infomercials, which also run all day Sunday, are tied to response devices. The ad agency knows whether an ad is profitable. It can trace the response. It will kill and ad that does not work. Companies will not pay for ads that do not pull. They won’t waste money. But this is not true of most television advertising. The advertisers pay for ads that don’t work. But now they don’t have to. They can do an end run around blast ads — linear ads — that do not have response devices.
More and more people are watching less and less TV. The latest data from the last quarter of 2014 showed Americans are now watching less TV than ever before. The study found the average family watched slightly less than five hours of live television a week. Live TV is bankroll for those on Madison Avenue (one of this blogger’s Boulevards of Broken Dreams).
[And even with Optimum cable and internet (costing over $180/month) mother still has her favorite channels of chick flick mind numbing (Hallmark and OWN) not to mention the drivel the networks put out. And yes even for this sports fan, things are getting dull, for this UCONN/Yankees/Patriots fan. If I could just get rid of one box…my box in the office where this blogger’s computer is located, it would save a little money. How would I watch TV? Combine a bit of the cable internet with an indoor antenna like one from Mohu. If I wanted to see News 12, it’s on my computer and some of the cable channels I like such as ESPN, Food Network (for the celebration of small biz restaurant America called Diners, Drive-Ins and Dives), and even TCM (If I could, I would say so-long HBO and the $19.95/month it costs me). Sacrifices? Yeah…the Yankees on YES (not paying for baseball to support the high figures these athletes make with a pay-per-view thing that is not in HD). If anything I have satellite radio and terrestrial radio (WFAN). And there are those 20 games or so to be televised by WPIX channel 11, which aired the Bombers from 1951-1998 and thanks to the YES network are airing them again. Also whatever games will be on FOX 5 WNYW as part of FOX Saturday baseball.]
How long has the left been monopolizing things? ABout 80 give or take.
They also adopted an oligopoly model. They gained control of the Federal Communications Commission in the 1930’s, and they began using that control immediately. Liberals had immediate control of radio. This was extended to television after 1945. They had control over the movies, as well. They still maintain control of television, although radio has moved in the direction of talk radio, which is interactive. Here, liberals cannot compete.
The FCC (which should be eliminated) began as the Federal Radio Commission in 1934. When TV and other communication forms came along the FRC became the Federal COMMUNICATIONS Commission (FCC). And to those on the left, especially in Chapel Hill, NC with WCHL, if anyone thinks progressive talk radio can lead to success…think again. Mostly conservative talk radio program are big money makers, but there came recent reports Rush Limbaugh was about to lose his Chicago station, Cumulus media-owned WLS. Two years ago, Limbaugh’s New York station where his empire began, WABC, also Cumulus-owned sent him packing to IHeartMedia-owned WOR 710. Ratings aren’t impressive for either neocon talker in the hopelessly progressive New York City market which has a financially flailing outlet in the 50,000-watt waste of a signal 99.5 WBAI, which relies on public financial support. Perhaps Bill DiBlasio could send them some money? After all, they are both globalist progressives.
Now not only are liberals losing control of TV, but even newspapers as well. Young adults do not read them, instead either choosing to be a low-info voter or getting news from websites like Infowars. And even the movies are starting to lose their liberal influence. One of the biggest hits in Hollywood was actually a Captain America film with a LIBERTARIAN message. As for Hollywood, the model they used of what was a Saturday all-day matinee in the golden age of cinema, was a liberal mindset!
Hollywood used to be built on a tight linear model. Prior to the mid-1960’s, people went to the movies to see a main feature. In order to see the main feature, they also had to put up with a secondary feature, called a B-movie. It was always in black and white. The movie theaters made their money on the sale of popcorn and drinks. So, the goal was to keep people in the movie theaters longer. Hollywood supplied an A-movie and a B-movie. In between was a newsreel. There was an intermission in between. During the intermission, people went to buy popcorn. The goal was to keep people in the theater for at least three hours, and preferably four hours. They would get hungry. They would buy popcorn.
This was how it was from the depression era till television changed viewing habits and forced Hollywood to use techniques like Cinerama, Technirama, 3-D and the widely used CinemaScope. But TV was catching on.
This model began to get challenged sometime around 1965. Multiple screen theaters began, and B-movies disappeared. The goal now was to get lots of people to come lots of A-movies, but only one per ticket. They also watch the advertisements, which are strangely called trailers, even though they begin the movies. Today, theaters are actually selling regular advertising. The old model, which enabled Hollywood to make money from its studios by producing more movies, collapsed after 1965. The studios went bankrupt because overhead costs increased. They trained their technicians with the B-movies. They had lower-paid actors who performed in B-movies. These B-movies movies generated income. When the multiplexes came, the B-movies died. The old business model died with it.
Somehow I think movies with Adam Sandler and Kevin Hart would qualify as B-Movies…B FOR BOMB! Then again I haven’t been in a theater since Spider-Man 2 in 2003.
Consumers’ tastes changed, and old models died. It is happening again. Because bandwidth keeps getting cheaper; old models are dying. When people get greater choice, they benefit, and the suppliers must adjust their models. This is what is happening today, and it is a knife at the throat of liberalism.
Because for the most part liberals believe in Keynesian economics where eventually, government decides things or in crony capitalism…you scratch my back, I scratch yours. They do not believe in free market capitalism. I can only hope the media is beginning to start believing in the free market.